3D Catalogs

3DGraphic Design and 3D Catalogs

Graphic design is a “form of fine art that uses text and images creatively to communicate and present information.” Graphic design refers to a “number of artistic and professional disciplines which focus on visual communication and presentation.” The artistic capabilities of humans have been displayed for many centuries. We have recognized the fact that an artistically made object draws responses and attention from viewers. A good graphic design is one that is able to induce emotions, convey feelings, and transfer knowledge easily. Good designs enable us to easily read signs and schematics that we usually see around us. This fact has been recognized as an important aspect in advertising products to attract more customers and be able to sell goods and services. Because of this, graphic design is now a multi-million dollar industry. Graphic design has also been used in innovations in modern industrial technology.

Another clever idea to promote products is by the use of 3D catalogs. They are marketing tools to impress prospective customers and make them try your products. It might make them come back again because of the good quality of your work. If you produce products of high quality, it will be very helpful if you are able to advertise them in an attractive way and artistic way. It would be a waste of your efforts if no one gives interest to what you do. Aside from using printed materials for your advertisements, it would also be very helpful for you to explore the advantages that 3D catalog and 3D animation can do to achieve maximum impact to the attention of your customers.

A convenient way for developing multimedia contents, technical illustrations, interactive 3D animations, and many more is 3DVIA. It provides an “interactive development of technical documentation on the basis of engineering CAD-models of products.” It is composed of features and functionalities that appeal to a variety of users. It enables them to create technical documents and 2D and 3D materials. 3DVIA is very useful in sales, in marketing, in maintenance and repair, and in other areas and aspects of company processes. It increases visibility and product quality because of its features such as the ability to create technical illustrations, videos, and interactive 3D materials. By using 3DVIA, a considerable amount of time and money is saved when changes are necessary for a product because it becomes easier to do reworks and make updates in the product documentation.

An old adage states that a picture is worth a thousand words. Then how much more words, feelings, and emotions can a 3D catalog convey? Animations are the “visual answers to why and how.” They clearly show things that are hard to demonstrate in real life.



  • “Catalog Graphic Design.” Alibaba.com. Alibaba, 2011. Web. 24 Jan. 2011.
  • cipachao. “3DVia Composer 2010 V6R2010x HF4 v6.5.4.1471 for Windows 32/64 bit.” SoloVagos.com. Jelsoft Enterprises Limited, 23 Jan. 2011. Web. 24 Jan. 2011.
  • Deborah Corn. “Vision 3 Summit Offers Cross-Media, Direct Marketing Tips.” PrintMediaCentr. PrintMediaCentr, 24 Jan. 2011. Web. 25 Jan. 2011.
  • “General Information about Graphic Design.” Curry Guide. Curry Guide, 2009. Web. 24 Jan. 2011.
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  • ladie1. “Great Marketing Idea, Poor Execution: Barneys’ 3D Online Catalog.” Ladies’ Geek Journal. Ladies’ Geek Journal, 3 Sep. 2010. Web. 24 Jan. 2011.
  • Web Promotion.com. Web Promotion, 2010. Web. 24 Jan. 2011.
  • “What’s New in Graphic Design Today.” ZeroOneZero. Dynamic Digital Advertising, 2004. Web. 24 Jan. 2011.
3D Modeling

3D Modeling

3D modeling is the “process of developing a mathematical representation of any three-dimensional surface of object… via specialized software.”1 The process of 3D modeling and the cost of 3D modeling software are not easy to cope up with.2 Dedicated programs or application components are used in creating 3D models, and sometimes scene descriptions languages are involved. At other times, modeling is merely a part of a creation process.1 And the “most powerful tool” is our imagination.5 3D models are seen everywhere: in movies, in product designs, in advertisements, etc, but this does not mean that they are easily created.2 Creating 3D models is not as easy as creating 2D ones.5 3D models are “objects that are constructed on three planes.”2 They are composed of points connected by geometric entities. Examples of geometric entities are triangles, lines, curved surfaces, etc. There are two ways to create models: automatic and manual (which is similar to sculpting). They are made by hand, algorithmically, or scanned.1

3D computer graphics are “programs used to create 3D computer-generated imagery.” Some of these programs are specifically developed for certain objects only, such as chemical compounds or internal organs, and for certain processes only, such as skeletal animation.1,3 Users of 3D computer graphics interact with each other in forums to share their ideas. They share some tips and tricks on how to use graphics software. For example, three or more designers can collaborate on a project. A sub-forum is a “great place to share your experiences and do your Q&A with other users.” Groups are “starting points for discussions and collaborations.”5

Tessellation is the “process of transforming representations of objects, such as the middle point coordinate of a sphere and a point on its circumference into a polygon representation of a sphere.” This is used in breaking down primitives (spheres, cones, etc) to meshes (interconnected triangles). Lighting is an “important aspect of scene setup” and a “significant contributing factor to the resulting aesthetic and visual quality of the finished work.”1

The following are the three basic phases of the process of creating 3D graphics:2

  1. 3D modeling
  2. 3D animation
  3. 3D rendering

Majority of solid models belongs to one of the following categories:1

  • Solid
  • Shell/Boundary

Solid models are realistic models that are hard to build. They have uses in non-visual simulations and in visual applications. Examples of non-visual simulations are medical and engineering simulations. Examples of visual applications are ray tracing and constructive solid geometry. Compared to solid models, shell/boundary models are easier to deal with. The exteriors of these objects define their boundaries. For instance, the focus of a shell/boundary model is its surface and its boundaries but not its volume.1

The following are digital approximations that are required to be used for nonfinite surfaces:1

  • Polygonal meshes
  • Point-based representations
  • Level sets

Polygonal meshes are the “most common representation.” However, point-based representations are now gaining popularity. Level sets are a “useful representation for deforming surfaces which undergo many topological changes.” An example of these surfaces is fluids.1

The following are popular ways to represent models:1

  • Polygonal modeling
  • NURBS (Non-Uniform Rational B-Spline) modeling
  • Splines and patches modeling
  • Primitives modeling
  • Sculpt modeling

The flexibility and ease of rendering have caused users to create a lot of models using polygonal modeling. NURBS modeling and splines and patches modeling are similar with each other in terms of their dependence to curved lines in defining visible surfaces. But if it is based on flexibility and ease of use, splines and patches modeling falls between the first two: polygonal modeling and NURBS modeling. Primitives modeling is more suitable to use in technical applications that does not have much organic shapes. It provides the following benefits: quick and easy construction, mathematically defined and absolutely precise forms, and simpler definition language. Geometric primitives serve as the building block of its models. Examples of these primitives are balls, cylinders, cones, etc.1

There are two types of sculpt modeling:1

  • Displacement
  • Volumetric

Both of them allow a very artistic exploration of the model. However, the former is more popular than the latter.1

Some modeling techniques are the following:1

  • Constructive solid geometry
  • Implicit surfaces
  • Subdivision surfaces

3D modeling has advantages over 2D methods. These are the following:1

  • Flexibility
  • Ease of rendering
  • Accurate photorealism

Flexibility is the “ability to change angles or animate images with quicker rendering of the changes.” Ease of rendering results from an automatic calculation and rendering, and mental visualization and estimation. Accurate photorealism is marked by minimized human errors in applying visual effects. However, sometimes it is difficult to achieve certain photorealistic effect. This is one disadvantage of 3D modeling.

1“3D modeling.” Wikipedia. 2010. Wikimedia Foundation. 16 Aug 2010 <http://en.wikipedia.org/wiki/3D_modeling>.
2Kay. “25 (Free) 3D Modeling Applications You Should Not Miss.” Online posting. 14 Aug 2010. Hongkiat.com. 16 Aug 2010 <http://www.hongkiat.com/blog/25-free-3d-modelling-applications-you-should-not-miss/>.
3“3D computer graphics software.” Wikipedia. 2010. Wikimedia Foundation. 16 Aug 2010 <http://en.wikipedia.org/wiki/3D_computer_graphics_software>.
4“Free Noncommercial 3D ‘Three-Dimensional’ Model Library.” Artist 3D. 13 July 2010. 23 Aug 2010 <http://artist-3d.com/>.
5Saikat Basu. “Easily Learn 3D Modeling with 3DVIA Shape.” Online posting. 15 June 2010. MakeUseOf. 23 Aug 2010 http://www.makeuseof.com/tag/3d-modeling-skills-easy-3dvia-shape/.

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